• Mr. Magorium's Wonder Emporium details

Mr. Magorium's Wonder Emporium Synopsis


Welcome to Mr. Magorium’s Wonder Emporium, the strangest, most fantastic, most wonderful toy store in the world. It’s a tantalizing toy haven in which everything inside literally comes to life – including the store itself – and where marvels of every imaginable, possible kind, and beyond, never cease . . . that is, until now.

When Mr. Magorium, the store’s extraordinary 243 year-old proprietor (Dustin Hoffman), announces that he will at long last hand over the reigns of his wonder-expanding store to his unconfident young manager, Molly Mahoney (Natalie Portman), the store decides to throw an unusual tantrum. As a skeptical accountant named Henry (Jason Bateman) comes in to audit the Legos® and Lincoln Logs®, not to mention the Whodathoughts and Whatchamacallits, the once sparkling, color-saturated Emporium is suddenly embattled by mysterious changes. The playful toys are all still there, but they’ve turned gray and quiet – and only Mahoney and Henry can revive them if, with the help of a superdexterous 9 year-old (Zach Mills), they can find the source of magic inside themselves.



So there are definite similarities in the story between Magorium and the story of Charlie and the Chocolate Factory. So how is it in execution? Well, we won’t find out until late November when it hits theaters, but from the looks of the trailer it looks like a miss.

What’s wrong with it? Well, first of all, Natalie Portman seems a little old to be playing the “girl” Magorium is giving his shop to. Even from the trailer it leaves a bad taste, like that moppet Dakota Fanning might have been better casting. Secondly, the movie looks like it’s going to suffer from George Lucas syndrome, where every shot and sequence has to feature the store doing something magical in the background. That sort of thing is distracting. Finally, it features Jason Bateman as the bad guy, a stuffy accountant who doesn’t believe. As much as I like Bateman and loved “Arrested Development”, this guy isn’t exactly a box office draw. In fact, his last few flicks didn’t do well at all (who really saw The Ex?).


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