Pixar Dipping Into The Direct-To-DVD Market With Cars Spinoff Planes

By Perri Nemiroff 2010-07-14 18:22:15
Apparently, even John Lasseter canít pass up a good moneymaking opportunity. As reported by Movieline, the Pixar head is moving forward with something he once adamantly opposed: sequels. No, the company isnít planning Cars 3, but a direct-to-DVD Cars spinoff called Planes.

Before Lasseter made it to the top rung of the Pixar ladder, Disney dished out straight-to-DVD junk like Cinderella II and The Lion King 1 Ĺ. The studio even originally planned for Toy Story 2 to skip theaters and go straight to video, and the same was true for the franchiseís adored third installment. But thatís when Lasseter stepped in a put a stop on the whole trash-for-cash effort and exclusively committed Pixar to quality.

The news is a little strange, not only because it breaks from Lasseterís ideals, but because it does so with a film that isnít really known for its high caliber, at least compared to other Pixar productions. While Cars didnít make a killing in theaters, it did so with toys and other junk the kiddies absolutely had to have, and it looks like thatís exactly what theyíre going for with Planes. The flick will be a semi-sequel/spinoff that is set to go directly to DVD, and Iím sure itíll be accompanied by a massive toy line.

Without even being sold on Cars 2 hitting theaters next summer, itís absolutely impossible to garner any excitement for Planes. However, I donít think Pixar is looking to entice anyone over the age of 13 with this effort.
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