I’ve not made a secret of it. I backed HD DVD. It was hard enough backing the losing horse in the format war, but even worse has been looking at my library of HD DVDs (how did I accumulate so many in so short a time?) and knowing that I either have to leave my HD DVD player connected in order to enjoy them, or shell out to replace them with Blu-ray discs as the studios make them available.
Warner Brothers is making that transition from HD DVD to Blu-ray a little easier with a new promotion they’re calling “Red2Blu”. Here’s how it works: you head over to their Red2Blu website, click on the titles you want to swap out, then send the studio the original covers to the HD DVD discs. In four to five weeks, you’ll get new Blu-ray versions of the titles. You don’t even send them the HD DVD discs, so you can hang on to that old player if you choose.
My only disappointment with this is that it isn’t free, although I suppose that would be asking for too much. The studio is charging $4.95 per disc (that’s per disc, not per title, so a multi disc set is going to run a little more than a single disc title) plus a $6.95 shipping charge per order ($8.95 for non-continental states and Puerto Rico). Still, that’s a heck of a lot better than having to buy every disc in my collection over again at the store.
If you’re in a similar predicament, head over to Red2Blu to start trading out your discs today.
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