Josh
07-03-2003, 03:28 PM
AMPAS sets tough Oscar campaign rules
The Academy of Motion Picture Arts and Sciences is cracking down on Oscar
campaigning that pushes the proverbial envelope. And, in a separate
development, the Academy's board of governors has also made rule changes
in several Oscar categories, such as foreign film, animation and sound, which
will now be known as sound mixing. The Academy took a stern tone in
announcing its new campaign rules Wednesday. "There will now be personal
consequences to improper campaigning," Academy president Frank Pierson
warned. But while it toughened several rules, the Academy also relaxed one
prescription that has prevented studios from sending out screener videos and
DVDs to Academy members before Nov. 1. Companies may now send out
screeners as early as they like. In place of what had previously been known as
"guidelines," the Academy called its new campaign standards "regulations"
and warned that serious violations "could result in a film losing its eligibility for
awards consideration." When rules were violated in the past, the Academy's
standard penalty was to revoke tickets to the Oscar ceremony. Chief among
the new rules is a ban on "any form of advertising that includes quotes or
comments by Academy members." (Gregg Kilday)
The Academy of Motion Picture Arts and Sciences is cracking down on Oscar
campaigning that pushes the proverbial envelope. And, in a separate
development, the Academy's board of governors has also made rule changes
in several Oscar categories, such as foreign film, animation and sound, which
will now be known as sound mixing. The Academy took a stern tone in
announcing its new campaign rules Wednesday. "There will now be personal
consequences to improper campaigning," Academy president Frank Pierson
warned. But while it toughened several rules, the Academy also relaxed one
prescription that has prevented studios from sending out screener videos and
DVDs to Academy members before Nov. 1. Companies may now send out
screeners as early as they like. In place of what had previously been known as
"guidelines," the Academy called its new campaign standards "regulations"
and warned that serious violations "could result in a film losing its eligibility for
awards consideration." When rules were violated in the past, the Academy's
standard penalty was to revoke tickets to the Oscar ceremony. Chief among
the new rules is a ban on "any form of advertising that includes quotes or
comments by Academy members." (Gregg Kilday)