AMD Kills ATI Brand To Make Way For New Processors
Author: William Usher
published: 2010-08-31 13:27:16
Seems kind of funny that following up on an article about laptops to avoid for gaming would be an article about AMD and ATI parting ways when it comes to logo brands. Yes, AMD has announced that they're killing off the ATI logo brand to make way for a new form of branding to represent the upcoming HD 6000 series.
According to Thinq, the decision from AMD came after some aggressive marketing research revealed that people just aren’t digging the AMD/ATI logo. I hate to break it to them but I don’t think it’s the logo people aren’t digging.
Anyway, according to the Thinq interview with AMD's vice president of global corporate marketing, John Volkmann, the VP commented, saying…
"…the Radeon brand and the ATI brand are equally strong with respect to conveying our graphics processor offering."… "combination of AMD and Radeon actually proved to be a stronger combination than ATI and Radeon in the minds of processor-aware consumers, by a statistically significant amount."Oh really? So basically, people just don’t like looking at ATI brands on their computers all that much? After all those BSODs, I can’t imagine why. On a serious note, though, the new branding will be a little less AMD/ATI focused and more-so geared toward the new product line of HD graphics processors, such as the new Fire Pro line.
You can check out the full article over at Thinq or visit the Official AMD Website for more info.
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