Asia Gets Xbox 360 Price Cut, How About US?

Tuesday, Microsoft announced a price cut for the Xbox 360 in four Asian regions by as much as 20 percent. South Korea, Taiwan, Hong Kong, and Singapore will see a slash in prices in an effort to reach a bigger audience.

“The price drop is part of Microsoft’s ongoing strategy to bring Xbox’s high-definition gaming and entertainment experience to an even wider user base,” Microsoft said in a statement.

This will be a continuation from last month when some European countries saw a price drop. Microsoft cut prices by up to 28 percent in what is a key demographic in the video-game industry.

One can only speculate if another US price drop for the 360 is imminent considering the continued dominance of the Wii and the upcoming pressure from the PS3. However, it is unlikely due to the fact that Microsoft already dropped the price in America in August ‘07 to $349. Microsoft still holds more than a six million unit advantage on Sony. So far, about 18.4 million Xbox 360s have been purchased worldwide matched up the 11.9 million PS3s sold. The Nintendo Wii has sold 24.6 million units.

In my opinion, Microsoft might be taking a wrong approach to their Asian audience. If they dropped the game prices to match those of the bootlegging culture, then maybe they could eliminate the frugality that plagues Microsoft’s Asian sales.

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