Blur will not be a holiday release, after all. The PS3/Xbox 360/PC racer's release was originally scheduled for the first week of November but it won't hit stores until 2010.

"We are committed to making Blur a great new racing franchise, and we are very encouraged by the game's design," said Activision Publishing CEO Mike Griffith. "The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience."

Yep, they're "polishing." If Blur arrived this fall, it would've had to directly compete with the latest installments in established racing franchises: Need for Speed: Shift, Gran Turismo 5 and Forza Motorsport 3. That's a tough task and would've been even more difficult if Blur turned out to be anything less than stellar.