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Capcom Favors Digital Distribution For PC

Author: Pete Haas
published: 2009-03-04 13:37:04
Yesterday when word broke that Best Buy would begun testing used game sales in its stores soon, we remarked that used games would push publishers further toward digital distribution. One major publisher, Capcom, is already sold on the possibilities of digital distribution.

When asked by Rock Paper Shotgun if digital sales were more important for the PC than retail, Capcom VP Christian Svensson replied, "In the current market, I would [say that]. We will probably do as much digital selling as retail in the current climate."

Svensson noted that Capcom is heavily involved with digital distribution on the console as well. "Digital distribution on PC ties directly into our strategy. Capcom is trying to lead in digital distribution, and I would go as far as to say that in the console space we are already the leading software publisher. We’ve had the highest revenue-generating Xbox Live title, we’ve had the highest revenue-generating Wii title, we’re definitely in the top three or four on the PlayStation network."

Why does Capcom feel the PC is important? "We have brands that are very appealing, but the platform of choice in many countries is not a current-gen console," Svensson said. "The PC is global, and it’s ubiquitous. And quite frankly, the more people who shy away from that platform, the bigger the opportunity."


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