GAMING BLEND

EA And FIFA Renew Vows Through 2022

By Ryan Winslett 2013-05-08 11:44:30 discussion comments
It looks like EA Sports and Federation Internationale de Football Association (Or FIFA to those of us who prefer fewer syllables) are enjoying a comfortable relationship in the world of video games as both entities today have announced an extension of their licensing agreement until the end of 2022.

Honestly, it seems a little silly to plan that far ahead to me, as I’m sure we’ll be playing Laserball on hoverboards at that point, but maybe a soccer video game in 2022 will be a huge “retro” hit.

The terms of the agreement are pretty simple. EA Sports maintains the rights to release FIFA “action and management” games through 2022, as well as the FIFA World Cup series. EA sure has been shelling out the cash for big licenses lately, as the publisher recently picked up the rights to a little something-something known as Star Wars, too.

EA Sports released the first FIFA-branded football game in 1993, and 20 years later our partnership pwith FIFA continues to be very strong,” said Andrew Wilson, Executive VP and Head of EA Sports. He looked lovingly into FIFA’s eyes before continuing. “Our franchise has become the benchmark for quality and innovation in the sports video game genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”

“Our relationship with EA Sports is of high importance to FIFA,” said Jerome Valcke, FIFA Secretary General. His words made EA Sport’s cheeks flush with color. “The FIFA video games are a key experiential component in our work to communicate the FIFA brand and its values all over the world.”
discussion
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