GAMING BLEND

EA Fakes Dante's Inferno Protest

By Pete Haas 2009-06-05 09:28:14 discussion comments
fb share tweet share
E3 attendees may have noticed a group of people outside the convention center protesting Dante's Inferno. As anyone with a shred of cynicism may have suspected, this was a viral marketing stunt.

The protesters were armed with signs that said things like "The Cross is not a weapon!" and "EA = Electronic Anti-Christ." An EA spokesperson confirmed to the Associated Press that EA hired an agency to arrange the demonstration. Perhaps they expected gamers to react like this:

GAMER 1: Hey, those crazy religious guys are protesting that Dante's Inferno game!
GAMER 2: Oh man, if overzealous Christians hate it, it must be awesome!
GAMER 1: Rock music, Harry Potter, Dante's Inferno!

More likely, though, EA just wanted some basic exposure for their new game during a convention crowded with big sequels. Well, it worked in that a lot of gaming sites reported on the protest. Does that really translate into greater interest for the game itself, though?
discussion
Blended From Around The Web
Subscribe To Topics You're Interested In


Back to top
SEARCH GB
GET GB IN YOUR FEED
Horror Movies
ABOUT US FAQ PRIVACY POLICY JOBS APPS CONTACT
© Cinema Blend LLC / All rights reserved