EA Sports Active Brings More Fitness Fun To Wii

By William Usher: 2008-11-13 10:03:29

EA Sports Active Brings More Fitness Fun To Wii

As if Wii Fit wasn’t enough to get the calories burning and your body moving, Electronic Arts has decided to jump on the band-wagon of interactive-exercising fun. Yes, they are developing their very own fitness entertainment video game, all for the sake of cashing in on overweight, casual consumers.

“EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS,” said Peter Moore, president, EA SPORTS. “As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is a true fitness revolution and a space in which we intend to be leaders.”

Right, of course...all for the sake of a diverse audience. I think they sometimes use the same quote when trying to promote and sell movie-based games. Am I wrong? Of course not. Anyway, EA Sports Active features more than 30 distinct challenges that offer gamers both upper and lower-body workouts. The fitness game will also come with leg-straps to connect your Nun-chuck peripheral to in order to get the most out of the workout. Various settings can be altered to give users custom settings for the kind of workout they wish to do. EA Sports Active will combine both physical interactivity with visual entertainment. Of course, the game is geared toward single-women and too-busy-for-anything moms, but you know EA’s model: Anyone willing to pay for our product is welcome to buy it.

“One of the most frequent questions I am asked is how to get fit at home – especially from busy mums. EA SPORTS Active provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day,” said Greene. “It’s a great way to get moving when you can’t get outside or you only have a short amount of time at home. In addition, I like the variety of exercises that it provides – one of the many reasons it has earned the Best Life seal of approval.”

You can visit the Official EA Sports Active Website for more information and details on the game. You can also view a few screenshots below to get an idea of how fashionable you’ll look with a Wii-mote in your hand and a nun-chuck on your leg. Be sure to stay tuned in with Blend Games for more news and information on everything gaming, or drop by the Blend Games Forum for discussions on the latest gaming topics.

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