Facebook Costs Causing Devs To Jump Ship To Mobile, Web Games
You remember a short while ago the big thing was moving to Facebook to cash in on all those hundreds of millions of guillable Facebookies with cheap-as-a-summer-fart games and cash-grab ideas that were little more than clicking pointlessly while spending money affluently? Well, times are tough it seems and Facebook is no longer the go-to source for cheap cash-ins. Instead, web and mobile development is where it's at.
In an article by the LA Times (via GI.biz) Benchmark Capital's Mitch Lasky shared some insight on the emerging mobile market, the declining Facebook market and how web games are looking more lucrative for game designers, saying...
"Facebook is still a viable platform for independent developers looking to make money on a game," ... "However, companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it."
According to the LA Times article, players find it more convenient to play on their mobile phones as opposed to gaming on Facebook. The transition from playing on Facebook to phones is looking more lucrative to smaller developers considering that Facebook takes a 30% fee from revenue earned through the site, according to CrowdStar chief executive Peter Relan.
Mobile games is still a ways off from being the financial undertaker for console gaming or Facebook, but it's still a pond with plenty of fish to feed on, especially with engine and middleware technology made very affordable and accessible for developers, such as Unity or Nvidia's Tegra technology.
Of course, the article ends on a positive note for Facebook...mainly due to the meteoric dominance by everyone's favorite hated publisher, Zynga. The company, currently being sued by EA, has a consistent 200 million user usage rate, making them the top dog on Facebook.
According to the LA Times article Facebook is looking to reorganize their marketing fees to accommodate for smaller developers now that Zynga has their own platform and other devs are looking to branch out into mobile and free-web development.
This is on of those things where you won't be able to tell how this all plays out until the market stabilizes, because right now various markets are bouncing around like boobs without a bra or a schlong without a jockstrap.
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