As a follow-up to last week's trailer for Grand Theft Auto: Ballad of Gay Tony, Rockstar Games has released a new video introducing one of the expansion's principle characters. The video introduces us to Tony Price, a.k.a "Gay Tony."

Gay Tony owns one of the hottest nightclubs in Liberty City. However, like any powerful figure in Grand Theft Auto games, he's risen to the top of the heap using less than savory methods. You'll be performing missions for him throughout the expansion.

Ballad of Gay Tony arrives on Xbox 360 on October 29th. You can purchase it individually through Xbox Live or in a retail bundle with previous expansion The Lost and Damned.