One of the appealing things about digital distribution to companies is that they never run out of copies to sell. However, that's just what has happened with Guild Wars 2. The standard and deluxe digital editions of the MMO have sold out through ArenaNet's store.
"We have sold out of keys for digital distribution in North America. GameStop and Best Buy still have stock available," said the developer in a Facebook post. "We limit sales to ensure we have enough capacity for our customers."
Pre-purchasing GW2 guarantees you access to all beta weekends leading up to the game's launch. It's a strong incentive for excited fans. The issue is that if you sell too many copies, the beta servers will become overwhelmed. A laggy, overcrowded beta probably wouldn't get anyone amped up for the game's release.
"We're likely to have capacity available after the initial crunch at the start of the weekend," ArenaNet added. "Players who purchase when we're able to resume digital sales at buy.guildwars2.com will still be able to play for the remainder of the weekend."
The weekend test will begin at noon PDT today. It will run until 11:59 PDT on April 29th. During the weekend, players can make characters belonging to any of the full game's eight professions. They will be able to experience World Vs. World battles and the new social hub of Lion's Arch, among other things.
GW2 will be released later this year. Pre-purchasing the game will also ensure that you get a three-day headstart on the full version.