Square Enix has rolled out a new television ad for Hitman: Absolution. For reasons unknown, they've decided to use the song "Video Games" by Lana Del Rey. It's enough to drive anyone to a life of contract killing.

The footage is from last year's E3 cinematic trailer. Agent 47 sneaks into a heavily guard estate, wipes out all the guards, and then kills a woman while she's taking a shower. It's awesome footage but that song tries its best to ruin it.

Music criticism isn't my forte but the track's called "Video Games" so she's kinda stepping on my turf. With that in mind, let me just say: Jesus, that song is terrible. Lana Del Rey sings with the energy of a golf announcer shot with a tranquilizer dart.

The fact that the song and footage from the trailer are both over a year old makes me think that Square Enix made this awhile ago. Did someone just find the DVD under their car seat or something?

Anyway, yeah, Absolution. The game launches on November 20th.


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