EA is continuing its long streak of mid-August releases for its Madden pro football series. Madden NFL 10 will hit stores in North America on August 14th.

Today EA launched a website for the game at maddennfl.easports.com. Each week in April, they'll introduce a player in the running for this year's cover. On April 24th, they'll reveal the cover athlete. This year's motto is apparently "Fight For Every Yard." Larry Fitzgerald and Ben Roethlisberger both seem like pretty choices to me.

Madden NFL 10 will be released for the PS3, PS2, Xbox 360, Wii and PSP. This is the second year in a row that the PC will not receive its own version.