The big worry around Kinect 2.0 extends to several different facets of discussion. We have some debating about the privacy invasion regarding Kinect 2.0 and its face, voice and biometric readings, as well as those worried that stored data could be sold to marketers for ad optimization. Well, Microsoft's Albert Penello isn't really for that stuff and hopes Microsoft never goes full Dark Side with Kinect.
Dual Shockers has become the regular TMZ of video game news, peeping at big figures from behind trash cans in seedy alleys and spying on conversations from under grated sewer holes, but they find the juicy bits nonetheless so who are we to complain? Anyway, they caught wind of comments from Microsoft's director of product planning, Albert Penello, who took to Neogaf to run damage control for the mini 'M' after an article from Advertising Age riled up the community over Kinect's potential use as an information leech for marketing agencies.
Penello stated that...
I said any reference to using Kinect biometrics for advertising was purely speculative, and we’re not doing any development work to implement it. There was an article with a misleading title and a confusing reference to Yusuf saying something different.
Penello reiterates what he mentioned before about not having knowledge of Microsoft using Kinect for any nefarious marketing purposes, despite the fact that the entire system – especially the revamped Xbox One dashboard – has been optimized for ads.
Bridging the gap between an ad-optimized dashboard and a biometric reading camera with an active microphone doesn't leave a lot of room for interpretation from a consumer standpoint.
A company with an entertainment console that focuses on television (which is basically a cesspool for product advertisements these days) certainly puts potential consumers on high alert because a device that could help a company manage and sell more ads using a biometric camera and an ad-optimized dashboard seems like the next logical step for any mega-conglomerate. Heck, that's exactly how YouTube works these days with their corporate partner program and ad-optimized videos as noted on Mashable. The only saving grace for YouTube is ad blocker.
Anyway, Penello goes on to reaffirm and reassure potential customers that the Xbox One's Kinect 2.0 is safe and that their personal data will not be used the way Google, YouTube, Facebook and just about every single other social media service out there that has your personal information uses your data: to market ads to you.
I’m going to summarize one more time our stance on this, since people think I dodge the question. It’s what I’ve said before, it’s what the PR team just reiterated, and it turns out it’s what Yusuf said last week.
Penello finishes his damage control rant with a jab at his own company and the product that has caused so many consumers to finally stand up for their own rights and shun off Microsoft and their attempts to further control how corporate marketing and obese-commercialization has overtaken our everyday lives, saying...
People at MS have talked about [personal data for ad optimization] enough, that I can see why people would be questioning it,
Don't be surprised if Albert Penello get's Mattrickcized soon and ends up at Zynga, alongside his former Sith Master.