Microsoft and Sony have been fighting for dominance to gain a certain position during this console generation race. It’s been a hard fought battle and a highly disputed one at that. However, despite the efforts by both corporate giants, they can only settle for the spot Nintendo doesn’t occupy…second place. Zing!

In a recent study by Phoenix Marketing International’s Travel and Leisure Division regarding their Video Game Advertising Index Audit (conveniently abbreviated to AdPi) it was revealed that one company stood above others, regarding video game advertising, reach, and marketing, and that company was Nintendo.

From October to December in 2008, a survey was conducted using 30 ads to test the effectiveness of the marketing by certain brands. The survey included all kinds of video game publishers, tossing the likes of Electronic Arts, MTV, Disney Interactive, Nintendo, Ubisoft and Sony into the mix. Guess who owned all of them? Yep, the Big ‘N’.

The results were as follows for the most effective ads: • For TV, Nintendo’s Wii Music; and Activision’s Call of Duty: World at War
• For print, Nintendo’s Wii Fit; Disney Interactive’s Disney Think Fast; and MTV Games’ Rock Band 2
• For digital, Nintendo’s Wii Music; Activision’s Call of Duty: World at War; and Ubisoft’s The Price is Right

H’m, a word comes to mind…this word, it goes a little something like: Pwned!

For everyone talking about Sony not killing the PS3 and Microsoft fixing RRoD, you should simply know that Nintendo pwns them both with sales and market reach. Even though Microsoft wasn't mentioned in the survey (but even if they were, would it have been any different?), we still know that Nintendo is cleaning the freaking house with the Wii every single month on the NPD charts.

David Pluchino even attested that big budget commercialization doesn’t always end up being the most effective way to distribute recognition for a product. “As we all know, significant resources are required to develop advertising in the competitive video game software market. Our AdPi Audit allows a publisher to test ads before spending of millions on media buys,” said Pluchino.

You can learn more about the study by visiting the Official Phoenix Marketing International Website. For more gaming news, info and updates, be sure to stay tuned in with Blend Games.

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