Sony has unleashed the PlayStation 4 unboxing video into the wild. Channeling the artistic characteristics of Daft Punk's Random Access Memories Unboxed, the short minute and 26 second video gets the job done by showing everything you need to plug in and play your PlayStation 4 come November 15th.
The mysterious man unboxes the PlayStation 4, showcasing a bevy of plastic wrapped cords and cables that arrive with the system. It's nothing particularly special until you realize that the man doing the unboxing is none other than Sony's head of worldwide studios, Shuhei Yoshida. The legend has little to say other than that “Greatness Awaits”.
Ah... such a humbling experience.
This video comes amidst a weekend of chaos and confusion that littered the netwaves, mostly due to the unboxing video put up by now infamous internet user Moonlight Swami, which resulted in Microsoft copyright striking the video and banning his console from Xbox Live. Things turned out well for the fellow, though, Microsoft paid for him to attend a launch party and had him sign an NDA to avoid leaking anymore information on the Xbox One preceding the November 22nd launch.
Sony took a diametrically opposed stance with their marketing of the PS4, acknowledging that they would not be banning anyone for gaining early access to the PlayStation 4. In fact, shortly following the latest in a myriad of marketing screw-ups by Microsoft, Sony released the following unboxing video over the weekend featuring popular YouTube personality, Francis.
The great part about it is that Sony is just so much more efficient heading into the PlayStation 4 at the end of the week. It's so tight, so slim and so sexy you would think I was talking about a million dollar super model. That's Sony for you, baby.
If the unboxing videos above got you all hot and bothered like a mid-life hot-flash, feel free to throw down a pre-order in hopes of being one of the lucky few to get hold of one of the most hotly anticipated electronic gadgets of the holiday season, and one of the most sought after gaming consoles of the year.
For everyone who doesn't want a black Ferrari in their living room, it's always possible to get that busted, beat up and broke down Buick due out at the end of the month. But you're probably better off buying a brick if you don't have broadband... mostly because a brick is cheaper, more efficient and you can at least use it to prop up a table to place a PS4.