Who likes paying too much for stuff? Surprisingly, pretty much no one. Sony has released figures that tout solid sales across the U.S. for both the PlayStation 3 and PlayStation Vita through the week of Black Friday. It turns out that if you bundle your hardware with some sweet extras and offer the whole package at a more affordable price, lots and lots of people will come out to buy it. Go figure!
According to Sony Computer Entertainment America President and CEO Jack Tretton, Black Friday week sales for Sony products were strong.
“We’re very pleased with the Black Friday sales results, especially the incredible reception for the PS3 and PS Vita Bundles,” Tretton said. “The demand was very strong, which quickly depleted our inventory across retailers nationwide.”
Tretton went on to say that the PlayStation brand generated significant revenue and year-over-year growth at retail “because of our focus on what gamers love most in combining amazing hardware with great games and digital entertainment.”
Oh, and also those respectable Black Friday price points. Again, I’m pretty sure that had a lot to do with it, too.
Over the course of Black Friday week, PS3 bundles saw a 15 percent bump in sales. If you add in hardware, software and peripherals, then the PS3 saw a nine percent bump in comparison to the same period of time in 2011.
The PlayStation Vita also went strong this holiday shopping season with the Assassin’s Creed III: Liberation, Call of Duty: Black Ops: Declassified and Lego Batman 2: DC Super Heroes bundles selling out at retail over the course of the week.
In total, more than 525,000 PS3 consoles and 160,000 Vita units were sold during the week of Black Friday.