Nintendo kicked off the next generation of consoles by announcing the Wii U at E3. It may be awhile before their competitors follow suit, though. Sony says it's not announcing a new console anytime soon.

"PlayStation 3 is really just hitting its stride. And technologically, I don’t think it’s possible to provide any advancement beyond what we have," Sony Computer Entertainment America CEO and president Jack Tretton told Forbes. "What we’ve seen from the competition is trying to add features that already exist in PlayStation 3."

"We invested heavily in that, we rolled a very heavy rock up a steep hill, through the launch period. But now I think that all pays off, and we’ve got a long run way behind it. So, I wouldn’t look for any discussion of a next generation PlayStation for quite some time."

Sony has traditionally billed the PS3 as having a ten year lifespan. Seems they're not backing down from that prediction.