Sony Says They'll Probably Be Last To Announce A New Console...Lame
Author: William Usher
published: 2012-01-31 15:10:15
Sony seems intent on killing buzz around a next-generation console. I mean, their top guys seem to take every chance they get to buzz-kill all rumors and talk surrounding the PlayStation 4 and following up on Microsoft's affirmation of no new consoles for 2012, Sony has declared that not only do they not have a new console prepped for release anytime soon but they won't even be announcing a new console before Microsoft.
Sony's French division CEO, Philippe Cardone, readily came out and said that they will probably be the last to announce anything regarding a next-generation console, basically reiterating what SCE's Andy House had to tell the Wall Street Journal back during CES 2012, saying that Sony would not be announcing a new console at this year's upcoming E3 in June.
According to Lepont.fr [via GI.biz] Basically, here's what Cardone had to say..."Wii is pressed for time because it's in decline. In our case, we have a lot less pressure. We were the last to release PS3, and we will probably be the last to announce something."
In some regards Cardone's statement seems like this could indicate that Sony is already privy to an upcoming announcement from Microsoft...or maybe it's just PR speak, which is not uncommon.
Anyway, most people are betting that Microsoft has an ace up their sleeve for this upcoming E3, at least hinting at their next generation Xbox console to get the buzz officially started.
Ubisoft's Yves Guillemot certainly wasn't wrong that Nintendo's announcement of the Wii U would put a lot of pressure on Sony and Microsoft to show their hand, especially considering that the Wii U will be launching this fall, potentially leaving Sony and MS in the dust for an entire year by kicking off the next-generation home console race.
If what Cardone says is entirely true and Sony is the last to announce something regarding a new console it may not be such a good thing for the PlayStation brand given that right now Sony and Microsoft have a stranglehold on the core market, however, Nintendo has explicitly said that they are ready to step back into the core market with the Wii U, which could eat heavily into the market share value of both the Xbox 360 and PS3 when it launches later this year.
Hopefully Sony knows exactly what they're doing because Nintendo already has the largest install base for home consoles this generation with the Wii. If Nintendo manages the same success with the core market with the launch of the Wii U then both Sony and Microsoft could be in serious trouble if they wait too long to launch their consoles.
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