Study: Wii Games Land In Bargain Bin Faster

By Pete Haas 2008-11-21 11:18:10 discussion comments
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Electronic Entertainment Design and Research (EEDAR) recently performed a study on "price protection," a term used to describe publishers lowering the wholesale cost of a game because the game is underperforming and retailers want to get rid of it. They found that Wii games, by a big margin, were subjected to price protection more often than PS3 and 360 games.

"Over 7.5% of Xbox 360 and 9.09% PS3 third-party published titles go into price protection early. The Wii, however, nearly doubles the Xbox 360 and PS3's average at 15.1%," said EEDAR analyst Jesse Divnich. A big problem, Divnich explains, is the fact that too many mainstream/casual games are released and they're released right on top of each other. "Aside from the often congested holiday release schedule, most publishers typically avoid releasing their big AAA core targeted titles against other AAA titles, whereas it is common to see many mainstream/casual titles, targeting similar markets, released in the same week."

This isn't the only factor, of course. The fact that many of these games suck doesn't help. Added Divnich: "What is most astonishing from this dataset is that games that achieve quality scores above 91% have never been price protected early on the PlayStation 3, the Wii or the Xbox 360."

To sum up, developers need to stop churning out so many crappy games. Yes, the casual gaming market has exploded because of the Wii but casual gamers like accessible games, not shitty ones. Just throwing a bunch of forgettable drivel in the direction of this audience doesn't work and it just taints the Wii's reputation.
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