Turok, that loveable, huggable dinosaur hunting killing machine from the N64 is back and looking great! On the small screen, that is. On the enormous, two storied sized monstrosity at the movie theatres, though, all those cheesy, polygonal graphics of yesteryear make the game, which is scheduled to come out the 5th of this month, look absolutely horrible, especially when cinema these days can make a transforming helicopter look, oh so, gee golly real.

And this is mainly because video game commercials haven’t changed much since their days back in the mid-90s when Final Fantasy commercials for the PS1 began to rely on showing only cut-scenes from the game rather than actual in-game footage. This video game treatment actually did the opposite of what they were supposed to do—they made the games look even gameier and less the cinematic wonderments many gamers were expecting them to become.

In this day and age, when some game graphics can rival what we see at the movies (Just look at those Call of Duty 4 graphics, whoo-wee!) seeing Turok run through the forest in what looks like a deleted scene from the movie Beowulf only stifles gamers and non-gamers alike, and makes them feel that games are just that—games, with no hope of being anything more or less.

And while I know I’ve said this enough times for me to start getting products from the company, Shadow of the Colossus was the perfect game to actually make the transition onto the big screen with. If only Sony had a commercial of your miniscule, pip squeak character scaling what really would have been a colossal endeavor on the big screen, we’d have a game that would startle as much as it would marvel, and one that would show a real game with real graphics, transgressing both art and gaming at the same time. Instead, we’re left with Turok running through fake, verdant looking foliage. Advertisers, when the hell will you wake up and show games not for what they are, but what they could become—a rival that would make you want to put down your ticket and rush home to play video games as soon as the commercial ends.