Mythic unveiled a series of "Account Entitlements" for Warhammer Online: Age of Reckoning today. These Entitlements are convenience items that can be purchased for real world money.
There are some MMO's that have no subscriptions and are completely funded by these sorts of payments (referred to as "microtransactions"). In fact, Lord of the Rings Online and Dungeons and Dragons Online have both been rejuvenated by moving to such a revenue model. For now, it looks like Warhammer is keeping subscriptions but it wouldn't be hard to imagine them being removed in the future if these microtransactions are received well.
Server Transfer - $19.99 USD, this will grant you a code that can be redeemed for one server transfer for a single character.
Starter Mount Pack – $8.99 USD, all characters on an account will receive a deed to obtain a mount usable at level 2 giving players a 25% speed boost and have a 100% chance to dismount upon damage.
Trusty Mount Pack – $9.99 USD, all characters on an account will receive a deed to obtain your choice of a new mount usable at level 20 giving players mounts of up to 60% speed boost and have a 55% chance to dismount upon damage
Trinkets of the World Pack – $4.99 USD, all characters on an account will receive two tokens to spend at the new Trophy Vendor in the capital cities. Each token can be used to purchase one of 14 different trophies.
Specialized Training Pack – $9.99 USD, all characters on an account will recieve one War Tract that will allow them to immediately advance one full level when used
Herald Pet Pack – $9.99 USD, all characters on an account will be granted adoption papers to the Snotling Herald vanity pet. This pet will follow you around and give you a boost!