Sports games make up a big chunk of Electronic Arts' empire. In some areas of the genre, such as professional football, they're virtually uncontested. What does Activision, the other huge publisher in North America, think about that?

""[The sports category] certainly has the characteristics of a category that would be interesting to us,” Activision Publishing president and CEO Mark Griffith told IndustryGamers

. “But we would have to convince ourselves that we could enter successfully, accomplish leadership and that we'd have something new and different to bring to the party. Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”

The main competitors in the field, EA and 2K Games, are well-entrenched at this point and they each possess exclusive rights to certain professional sports. EA, for example, is the only company that can produce NFL games and 2K is the only one that can produce MLB games. Still, there's a lot of other sports out there that aren't monopolized.

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