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World Of Warcraft: Mists Of Pandaria Sells 2.7 Million, Subscribers Reach 10 Million

By Pete Haas 2012-10-04 08:16:09 discussion comments
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World of Warcraft: Mists of Pandaria's first week was a successful one. Blizzard revealed this morning that the fourth expansion to WoW has sold 2.7 million copies since launching on September 25th.

Pandaria introduces a new continent of the same name. Players will explore this mysterious new land, meet the Pandarens, and continue the war between the Horde and Alliance. The level cap has been raised to 90, with new quests, dungeons and raids vying for players' time.

The expansion also includes new types of content. The Pet Battle feature allows you to use your (previously cosmetic) pets in fights with A.I. and human opponents alike. Challenge dungeons are a race against time with a collection of exclusive rewards. Scenarios are quick group adventures that help you gear up for heroics and raids.

With Pandaria's launch, the subscriber base of WoW has rebounded over the 10 million mark. It's a huge number, though less impressive than the 12 million subscribers the game had at the launch of previous expansion Cataclysm. WoW had 9.1 million subscribers in August of this year, though, so 10 million is a significant resurgence.

Last week an analyst claimed that the sales for Pandaria were "disappointing." Cataclysm, after all, sold 3.3 million in a single day. Still, MMOs are marathon runners and not sprinters. First day or first week sales are fun numbers to toss around but they're not the important metric - subscriber numbers are. We'll have a better indication of Pandaria's performance in a few months, after a significant amount of subscribers have experienced the new content and decided whether or not to keep playing.

The sales numbers for Pandaria don't include China. The expansion launched in that country on October 2nd. Most of the subscriber losses this year were, according to Blizzard, from "the East" so I'm curious to see how the expansion sells in China.
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