Microsoft made a drastic move recently for the Xbox One, catapulting their premier new tech device into the realm of consumer-friendly pricing... or at least, as much as one might consider as such, given the relatively recent release of the device.
As reported by Total Xbox, the Xbox One has been slashed from £429.99 in the UK, as it was originally priced when it launched back in November [via Wired], all the way down to £399.99.
This comes in the wake of the upcoming release of Titanfall set to drop in just two weeks time.
As noted by the super-hero-named marketing manager for the Xbox brand in the UK, Harvey Eagle, in an interview with Total Xbox...
"It's about giving gamers in the UK the best possible value that we can," … "We feel the time is right now to do this because Titanfall is coming out. It's the game that most gamers are looking forward to playing, and we think that this is a great time to offer this new price point moving forwards, and include the game while stocks last."
As mentioned, the price cut completely coincides with the launch of the Xbox One's media-proclaimed killer-app, Titanfall. Microsoft actually rolled out an announcement, recently, for an Xbox One and Titanfall bundle, which was one of the many things leaked in a road-map for future announcements and games planned to come to the Xbox One this year and next year, courtesy of NeoGaf.
The price-cut is being seen by some as a desperate move by Microsoft. Anyone with a head on their shoulders sees it as Microsoft finally trying to get back into the game. The PS4 is almost ready to double the Xbox One's total install base if it keeps selling the way it does. That's not to mention that the PS4 is in more territories, has more available games across a variety of regions, recently took off in Japan and is $100 cheaper and has more games running native 1080p.
And for everyone who says 1080p doesn't matter... I think the Antonio Banderas gif would like to have a word with you.
Anyway, this move is smart for Microsoft because they need to stay in the game long enough to justify the investment they put into the Xbox One... if not for the games, at least with some sort of worthwhile app or two.
Right now, their ace in the hole is being underutilized, and they need to start doing something quick with it. What am I talking about? I'm talking about Kinect 2.0. The darn thing is being about as abandoned as the Wii U's GamePad, or more appropriately, a child living with a single parent who also happens to be a drunkard. There's no reason to treat Kinect like an estranged child with a drunkard for a parent, Microsoft!
However, I at least have to give them props for sticking to their guns and not killing off Kinect so quickly. They're willing to bite the bullet with a price cut without readily getting rid of any of the system's core features. Impressive.
Now all they need to do is ensure that Titanfall shifts Xbox One's off store shelves. I imagine that might be a bit difficult with the cannibalization taking place with the PC and Xbox 360 versions floating around out there. Still, at least Microsoft isn't taking this whipping lying down.