Activision Sticking With A-Rod, Michael Phelps
Author: Pete Haas
published: 2009-02-11 14:13:22
Yankees player Alex Rodriguez has admitted to steroid use and Olympic swimmer was recently spotted smoking pot but they won't be comically air-brushed out of the Guitar Hero: World Tour advertisements anytime soon. Activision is sticking by the embattled athletes.
A spokesperson for Activision has told NY Daily News that there were no plans to change the advertisement featuring A-Rod, Phelps, Kobe Bryant, and Tony Hawk jamming on Guitar Hero: World Tour instruments in their underwear. It's not that they approve of Rodriguez and Phelps' behavior or anything; the rep points out that the advertising campaign is about to end its run. They probably threw a lot of money at each athlete so you figure they want to make sure they get the most out of their investment.
It's this editor's opinion that they should stop running that ad and run twice as many of the Heidi Klum version but there's an obvious bias there. Did anyone expect them to get kicked off an advertisement for a rock and roll game for drug use, though? If anything, doesn't that make them better spokespeople?
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