Borderlands 2 Sells 5 Million, Take-Two Rakes In Big Cash From Digital Sales
Author: William Usher
published: 2012-10-31 13:56:25
Take-Two Interactive the parent company of subsidiaries 2K Games and Rockstar Games, posted their second quarter financial stats and it's looking good for the company. Borderlands 2 led the charge in sales for the company followed by XCOM: Enemy Unknown and, unsurprisingly, GTA IV and Red Dead Redemption. What might be surprising is that one of the biggest revenue increases for the company was actually from digital PC sales. Interesting, eh?
It's funny how Take-Two is still making big cash on old games, proving you don't need to lace your game with disc-locked content for a long tail-end. Instead, you can make good games and they'll sell long after the initial profit window.
Anyway, GameDynamo takes some of the more important stats from Take-Two's quarterlies, including the fact that Take-Two say an increase in their second quarter revenue over the previous year by a factor of 155%, making $273.1 million compared to $107 million of the previous year.
Strauss Zelnick, Chairman and CEO of Take-Two commented in the press release, saying...
"Take-Two's second quarter revenue and earnings exceeded our outlook, driven by the breakout success of 2K's Borderlands 2 and robust demand for our catalog and digitally delivered offerings," .... "Our business continues to fire on all cylinders, led by terrific early results from 2K's NBA 2K13, and the outlook for our upcoming releases such as BioShock Infinite is stronger than ever."
What's also surprising (or maybe not) is that a big boost in the revenue of Take-Two's second quarter came from a digital sales. In fact, revenue was up 108% thanks to digital sales. We could safely assume a majority of that was due to those “PC pirates” given that Max Payne 3 and Borderlands 2 aren't available for digital download on the home consoles (unless you count PlayStation Plus). But right, we aren't supposed to talk about how PC gamers contribute a lot to the industry digitally...we're only supposed to talk about those 95% piracy figures.
The company has a big upcoming year with Grand Theft Auto V on the horizon. It will be funny to see them rocket-blast through every other publisher throughout 2013 once that game releases.
You can check out the full press release for Take-Two's quarterlies on their Official Website.
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