GameStop May Support Digital Trade-Ins
Author: William Usher
published: 2012-07-27 16:05:26
Remember a while ago the EU made it legal to resell digital goods? Well, GameStop wants to take them up on that ruling by potentially exercising options for gamers to buy, trade and sell digital goods just the same as they would with physical hard copies.
According to GameStop, while visiting the company's refurbishment center in Grapevine, Texas GameStop CEO Paul Raines commented about the possibility of expanding from hard copy resale to digital trade-ins, saying...
"It’s very interesting," ... "There are some technologies out there in Europe, and we’ve looked at a couple that are involved. We’re interested; it’s not a meaningful business yet. Right now we’re not seeing that as a huge market, but I think we’re on the leading edge. There are a few companies, a few startups, out there that we’ve talked to that are doing this."
Raines denied to comment or name-names of who was doing what, but it's obvious that it would be a viable solution for a company like GameStop who is being edged out slightly by publishers who want to go all-in on the digital sector, as stated by Electronic Arts' head honchos.
The big publishers also want to edge GameStop out of the used game business so that gamers are forced to buy all copies new. It's more-so a matter of control rather than ensuring that the business operates to the convenience of consumers. Developers have been very vocal about the death of used games and how it hurts the industry, but it's mostly hyperbole and PR-speak than anything concrete or fact-based.
And while the debate about hard-copy resale in the second-hand market has been the center-point of languish from many top-tier publishers, take note that the used game market does not eat into profits or cannibalize revenue the way many publishers would lead you to believe, this is something even Michael Pachter commented on with irrefutable assurance.
I'm certainly not against GameStop getting into the digital trade-in business if that's what they decide to do. It's more of a technological thing than a legal one considering that some publishers, developers and services have their own form of DRM and there will need to be some technological rodeo skills that will need to be integrated to enable the facilitation of digital trade-ins and the ability to potentially resale(?) the content to a new user.
I'm sure this measure will be met with a lot of opposition from the big three, Activision, EA and Ubisoft. I guess we won't know for sure until it gets put into place.
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