Resident Evil 6, DmC: Devil May Cry Under-Perform With Poor Sales
Author: William Usher
published: 2013-02-04 15:16:28
Capcom actually managed some nice profit growth throughout the fiscal 2012 year and posted some good revenue over a nine month period. However, this was despite poor fiscal performance from two brands that were destined to drive SKUs off store shelves, namely Resident Evil 6 and DmC: Devil May Cry.
GameIndustry.biz has a rundown of Capcom's numbers, and the company did an impressive $780 million in revenue over the course of nine months, with net profits up 105 percent over the previous year at $70 million.
A lot of the revenue was from the digital content sector, including social, mobile and PC gaming which garnered them a notable $533.9 million, showcasing that they're doing something right in those arenas.
Where did the company fall short? With two of their biggest money-makers, namely: Resident Evil and Devil May Cry.
Ninja Theory's reboot of DmC managed the company to move an impressive 1 million SKUs off the gate but sales slowed shortly thereafter, showcasing that either die-hard fans were the only ones who bought it or casual gamers going by review scores and mass-marketing were the only ones who purchased it and everyone else sat on their hands. Given the core-fans anger towards Capcom and the way the brand was handled, I'd wager on the latter scenario.
Capcom has also lowered their forecast of 2 million SKUs shipped for DmC: Devil May Cry by March 31st to only 1.2 million SKUs. Ouch.
Resident Evil 6 was a different scenario, in which case the game had a strong marketing presence and launched with a huge shift of SKUs its first month out but then dwindled greatly thereafter. I'd wager, yet again, that those easily persuaded by marketing appeal went out and bought a copy while those disenchanted with the franchise and the way Capcom has been handling business sat on their hands or rented the game instead as a show of protest. Actually, I don't have to wager anything because that's exactly what happened, as Capcom admitted they screwed the pooch and will return to the series' horror roots due to poor reception from core fans.
I imagine a more modest budget and production pipeline will probably also be in order for their bigger titles as well.
It's amazing that if core gamers actually do hold the wallet the bigger publisher will listen to the sound of dollar bills rustling in full wallets and lament the decision to chase the casual gamer instead of catering to their core fanbase first.
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