Sony Desperately Trying To Keep PS4 Units In Stock

By William Usher 2013-12-02 10:30:20 discussion comments
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It was recently revealed that the PlayStation 4 is a hard item to keep on store shelves. The video footage of European gamers “storming the retailer gates” to grab up their very own PlayStation 4 sent chills down the spines of many, and Sony has recognized the demand for the next-gen console and will try to keep it in stock.

Dualshockers picked out a quote from an interview over on The Gaming Liberty , where the UK managing director for Sony Computer Entertainment, Fergal Gara, talked about a great number of things, including the stock shortages of the PS4...
“Winding the clock back, as we started to see the bigger demand for consoles later than we expected, but we’ve done everything we can do to increase production. This has given us more than we were expecting some weeks and months back for example – so that is a good job. Stock is flowing over time so there is regular replenishments! Even if it was to sell out this weekend, we expect more stock to be available next weekend for example. It might pop in and out of stock between now and Christmas, and yes, we do apologise to anyone that can’t get one, but again, we would ask for patience.”

In the previous BBC report, the general statement by Sony was that the PS4 would be sold out through Christmas. I'm taking a stab in the dark and assuming most of the stock Sony manages to get out to retailers will be sold out to anyone who already pre-ordered and anything remaining on store shelves for those who walk through the door will be fighting over scraps like junkyard dogs fighting for the last bit of meat attached to a rib bone.

Gara was also pleased with the way the market reacted to the PS4 following Sony's highly impressive E3 showing, where the company reaffirmed to the world that they wouldn't be turning the home console arena into 1984: Real-Life Finally Caught Up With The Book, saying...
“As far as sales go, we’re extremely pleased with the North American launch. But what does it mean to us? We’re seeing a lot of gamers returning to PlayStation – which is very encouraging to see. We seemed to have earned their trust, and seemed to have laid out our stall very well, and that has resonated well with gamers. From what we can see, the signs are similar across the globe, so that’s all positive. Myself and many other peers around the world, prior to E3, were asked to give a forecast on the PS4 before launch, and where we were is much more modest compared to if we were asked that same question today. So it has been a very successful year for us whether it’s current-gen successes like The Last of Us, but certainly the way we presented PS4 has gone down extremely well, the price point has also gone down extremely well with consumers.”

A lot of that positive feedback came in the form of the Xbox One's DRM policy confirmation, at the time. Microsoft continually rolling out foot-shooting tactics rendered them mostly worthless throughout that time, which is what gave the PS4 such a demanding lead in pre-order sales.

Realistically, it was Microsoft's super anti-consumer mind-frame that prompted gamers to overlook the necessary annual subscription fee for PlayStation Plus multiplayer, as a necessary evil that wasn't that bad. Then again, when measured against the competition where there was a 24-hour check-in, always-on Kinect and no rentals or lending, a subscription for multiplayer looked like a Consumerist wet dream come true.
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