Wii U Leads Charge For Nintendo Sales Through December
Author: Ryan Winslett
published: 2013-01-12 12:29:59
It's a new year, which means it's time for all of the biggest, baddest video game publishers out there to begin a whole new cycle of chest beating to proclaim their dominance to the masses. First up in 2013 is Nintendo, who is touting accolades for all of its gaming consoles, specifically the Wii U, which has surpassed the original Wii's six-week sales figures by more than $30 million.
According to the NPD, more than 460,000 Wii Us were sold through December, adding to the console's 41-day total of 890,000 units in the United States alone. The Wii U has generated more than $300 million in the U.S., compared to just $270 million by the original Wii in the same timeframe. I can't help but wonder if the increased price and far more readily available consoles had something to do with that, but that certainly doesn't make those figures something to scoff at. Nintendo of America's executive VP of Sales and Marketing, Scott Moffitt, seems to agree.
“While the Wii launch established new benchmarks in the United States, Wii U has surpassed its predecessor in perhaps the most important category: revenue generation,” Moffitt said. “The demands for the Deluxe SKU, which was essentially sold out at retail this holiday, and the strong attach rate of New Super Mario Bros. U, shows that we have the value and the games to drive momentum in 2013.”
All told, Nintendo sold more than 2.65 million hardware units in the U.S. through December. New Super Mario Bros. U led the Wii U games sales charge with more than 580,000 units sold, or an attach rate of more than 65 percent. The 3DS sold more than 1.25 million units in December, which continues its trend of consistently outpacing the original DS at the same point in its life cycle. But the original DS still isn't slouching, as it also sold 470,000 units during December, crossing the lifetime mark of 53 million units.
I know that was a bunch of numbers to digest, so I'll break it down nice and simple here for you: Everything Nintendo continues to sell like gangbusters.
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