Wii U Moves 400,000 Units In First Week
Author: William Usher
published: 2012-11-26 10:54:40
Nintendo should be real happy right about now as the start of the next-generation has officially begun and they've kicked things off with a great start, moving more than 400,000 SKUs in the first week of the Wii U's lifespan.
In a phone interview with CNET, Nintendo of America president Reggie Fils-Aime pitched his typical sales speech while also rolling out the numerical goodness for Nintendo's products, saying...
"Wii U is essentially sold out of retail and we are doing our best to continually replenish stock," ... "Retailers are also doing their best to get the product to store shelves. But as soon as product hits retail, they're selling out immediately."
The first week on the market in North America resulted in 400,000 Wii U units being moved and it was surrounded by the success of other Nintendo products, with the Nintendo 3DS moving 250,000 SKUs and the normal DS moving 275,000 SKUs.
What's interesting, though, is that the Wii U has managed to move 100,000 more units in its first week on the market than the Wii did when it launched back in mid-November in 2006.
Further into the interview Reggie commented about supply and demand – Nintendo has fixed the supply issue for the Wii U, so that their products will be available to meet demand...
"Wii was a unique phenomenon," ... "You couldn't walk into a retailer and buy a Wii until spring of 2009. We've certainly learned many lessons from that and we are replenishing retailers more quickly this time around. We are looking to have as much product into retail as possible. It's driven by consumer response."
While the Wii U isn't my cup of tea, I do hope for an eventful success for the console and for Nintendo. The official start of the next generation of gaming has begun and it's important that all the players on the field get off to a good start in order to keep the momentum of gaming alive within the mainstream marketplaces.
Despite a lot of doom-talk and naysaying, hopefully Nintendo can keep moving out Wii Us at record pace and keep hitting each and every demographic on the software front just like they said they would.
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