Al Gore is many things to many people: former Vice President; former Presidential candidate; the ultimate early millennium “what-if?” in American politics; global activist; and Academy Award-nominated movie star. He can now add concert promoter to his resume.

According to MSNBC, Al Gore announced plans Feb. 15 for a 24-hour concert series on all seven continents to further raise awareness (and hopefully some money) for global warming. The event, dubbed “Live Earth,” is set to take place on July 7, 2007, and some of the biggest artists in the world have agreed to participate. Gore hopes to reach an audience of 2 billion via the Internet, television, and radio.

Said Gore in a statement, “In order to solve the climate crisis, we have to reach billions of people. We hope to jumpstart that movement right here, right now, and take it to a new level on July 7, 2007." The movement to be jumpstarted is called Save Our Selves (or S.O.S.), founded in conjunction with Kevin Wall, a man largely responsible for the 2005 Live 8 festival, which raised money and awareness for Africa.

Wall said the following performers have already signed up: Pharrell, Red Hot Chili Peppers, Foo Fighters, Snoop Dogg, Lenny Kravitz, Bon Jovi, Paolo Nutini, Sheryl Crow, AFI, Melissa Etheridge, John Mayer, Damien Rice, Corrine Bailey Rae, Duran Duran, Snow Patrol, John Legend, Black Eyed Peas, Akon, Enrique Iglesias, Fall Out Boy, Mana, Keane, Kelly Clarkson, Korn, Faith Hill and Tim McGraw, Ray LaMontagne, Robin Thicke and Kenna.

Events will take place in Sydney, Australia; Rio de Janeiro, Brazil; Shanghai, China; London, England; Johannesburg, South Africa; and an as-yet unnamed U.S. city. Gore added that the campaign also aims to stage the first-ever concert event on Antarctica. Each concert will last between four and eight hours, and stadium locations and ticket information will be released in March.

Proceeds from the event will fund initiatives for the Save Our Selves campaign.

It was only a matter of time. Hopefully this goes a little better than the not-so-beautiful disaster that was Live 8. A whole lot of people tuned in to that event, there were some solid performances, and it was cool seeing Pink Floyd again, but nothing much was actually accomplished for the needy Africans for which the event was supposedly thrown.

Those are some big names on that performers’ list, though, and lots of them. Everybody wants to get onboard with Al Gore these days. If only they’d have done as much seven Novembers ago. Hey, live and learn.

And get ready for what Pharrell says will be “the biggest party on Earth.”


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