Battlefield: Bad Company's two pieces of downloadable content were free. Battlefield: Bad Company 2 will have some freebies but DICE intends to release premium DLC as well.

"We see the game as the first step to a longer experience. We have an in-game store where you get free content or you can buy new content to the game, so it's a very integral part of the game that we will have a long post-launch campaign," said senior producer Patrick Bach in an interview with WorthPlaying. "I think people will be thrilled to see what's in that already. On day one, you will get some really cool stuff."

BC2 hits North America on March 2nd and Europe on the 5th. The multiplayer demo is live on the Xbox 360 and PS3. A PC beta is currently underway as well.