Lifehouse Goes Commercial

If there’s one thing I hate, it’s a band selling out and allowing their beloved songs to be featured in a commercial. So what do I think about Lifehouse’s recent decision to make a song specifically for an Allstate Insurance commercial? While I can’t exactly call it selling out, I think it’s a good indication of how stagnant they must be. It’s like Martin Scorsese directing a Bud Light commercial because he’s got nothing better to do – it’s just strange.

The new tune, "From Where You Are," will be featured as part of Allstate's Teen Safe Driving campaign. According to Billboard, the commercial will depict teens in a variety of different situations until the end, when the voice of actor Dennis Haysbert delivers the sobering message that "every year, nearly 6,000 teenagers go out for a drive ... and never come back."

"When you think commercial, you think Hallmark commercial, something cheesy," Wade tells Billboard. "But this was something I thought was a really good statement and I wanted to be part of. I knew I would be able to write something for it."

I’m all for supporting the heavy-handed cause, but in the end, it’s still an insurance company commercial. I’d much rather see Lifehouse put out a heavy handed album full of life and emotion than do a commercial that’ll undoubtedly wither away behind Allstate’s banner and the deeply presidential voice of Haysbert.


RELATED: selling out, lifehouse

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