MTV Debuts New Internet Music Channel

So what’s a channel called Music Television to do now that this same channel no longer includes actual music in its programming? Simple. Take it to the internet.

Which is exactly what MTV has done with its new internet channel MTV Music (or MTvM). Just to drive the point home, I guess MTV felt they should include the word “music” twice in the name. Works for us.

Consider MTvM a kind of YouTube for music. You can watch tons of music videos there (who could possibly have access to a bigger video library then MTV, right?), as well as imbed the videos onto your own website or blog. So, in that respect it beats YouTube already, because you know you are getting the video from the original source rather than from someone else’s third or fourth generation copy, and best of all you know its already licensed so it won’t disappear from your own webpage after a couple of days.

Like YouTube, MTvM also doubles as a social networking site where you are likely to meet other like-minded folks who might share your own interests or tastes in music. There are different areas devoted to specific music genres such as rock, R&B, and hip hop, and you can join the site for free as a member which enables you to comment on videos and interact with other members.

Although the site has lots of videos spanning different time periods and genres, it’s not surprising that the most popular videos on the site at present come from the vintage MTV era of the eighties and nineties. The most popular, most viewed clips include such obvious suspects as Dire Straits’ “Money For Nothing,” Talking Heads’ “Once In A Lifetime,” and Peter Gabriel’s “Sledgehammer." No surprise there.

But there are also more modern videos on the site by contemporary artists like Beyonce. There are also said to be plans in the works for exclusives like live performance clips. As it stands now though, if you type in the word “concert” on MTvM’s search engine, it brings up a ton of Journey concert clips.

Whether or not MTvM eventually becomes the same sort of destination site that YouTube is now remains to be seen. But the site looks good, is very user friendly, and it’s kind of nice to see MTV at least attempt to keep one foot inside the music pool. Equally nice is the whole idea of having an easy place to locate and imbed those vintage videos.

Blend Music will be rooting for them.


RELATED: journey, Dire Straits, talking heads, peter gabriel, beyonce, mtv

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