It’s funny how the music industry can seem fun and glamorous one minute, then the next minute it can pull a stunt that makes it resemble the Vegas casino racket, the Mafia, or the Corleone brood. It’s like a 10,000-pound robot that has two settings: “swindle” (really hard), and “sue” (really hard).
Example number 657: A small-time Florida-based clothing company called Black-Lite is being sued for a gargantuan amount of money after the company stuck a Red Hot Chili Peppers logo onto one of their jackets for a customer, Rolling Stone reported Thursday. To place the microphone closer, they made one jacket for one customer by request, didn’t charge her for it (since it was considered a promotional item), and apparently caused “irreparable damage” to the Red Hot Chili Peppers, whose merchandising company, Bravada International, is suing them and several other “bootleg” merchandise sellers for $11 million. Luca Brazzi’s involvement has not been confirmed.
Black-Lite manager Gary Shaffer is perplexed. “They are claiming there is a possibility that I’ve made over a million dollars in profits on copyrighted merchandise, which is not true,” he said to Rolling Stone.
Bravada has offered a settlement for $3,500, which Shaffer calls “extortion.” In a statement, Bravada’s lawyer said, “We’ve asked Mr. Shaffer and American Light LLC (Black-Lite’s blanket company) to immediately cease infringing upon the band’s logo, and we’ve made numerous good faith gestures to settle this blatant trademark violation amicably. We stand by our artists and will protect the rights they have to their own property from such misuse.”
With Shaffer unable to afford a lawyer, settlement of some kind might be his only option – after which it doubtless won’t be long before Bravada comes out with its own version of the light-up Chili Peppers logo. That’s more or less what the Don would do, right?
Shaffer jokingly said, “For $3,500, maybe at least people will know who Gary Shaffer is and what Black-Lite is.”
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