When it comes to tooting my own horn, I suck. Anyone who knows me will tell you there’s nothing I like talking about less than me. At the SXSW film festival a few weeks ago, a guy sitting next to me noticed CinemaBlend.com on my press badge, and asked me why he should visit the site. The best answer I could come up with was, “Um, well, I don’t know.” So I feel really bad for Rebecca Keegan, the poor reporter at Time Magazine who was tasked with interviewing me for their current issue. I’m certain I gave her absolutely nothing, but somehow she managed to work Cinema Blend into her article anyway.

Yes, that’s my fumbling way of bragging about being mentioned in Time Magazine. Does this mean we now qualify for a place in the next series of Time Life Books, or is that a different entity?

Hey we pop up in director commentary tracks on DVDs, our stuff shows up in newspapers, we’ve even been mentioned in the New York Times. But there’s something incredibly... bizarre? Yes, bizarre about seeing Cinema Blend being talked about in Time Magazine. For some reason, Time Magazine seems more permanent and substantial. I feel like I’ve done an incredible job of hoodwinking everyone.

The mention is in a piece on the most powerful taste-makers in Hollywood. We’re mentioned along with JoBlo, AICN, and The Movie Blog, which in itself is quite an honor. Compared to them we’re an ant farm. Apparently though, Time Magazine thinks we’re an ant farm that matters. I’m not entirely convinced myself, but it’s humbling to be considered. Who’d have thought little Cinema Blend would ever make it this far? The reason we’re in there is because of all of you. The mainstream world my parents live in is noticing sites like this one not just because of the spew I and our team of great writers generate every day, but because of the participation and interest people like you have in what we do.

We’re only a small part of Time’s piece, likely because as I said before, I’m terrible at being interviewed and I really gave Rebecca Keegan nothing to work with when we talked. Still, I’ve never been so honored to be called a “cleverly critical fanboy”. Am I a fanboy? I hope not. But read why Time Magazine thinks that whatever we are is having an impact by checking out their piece online here or by picking up their latest issue currently on stands. The print edition is supposed to have a lot more to it. Hopefully we made it into the print version as well, and I’d tell you if that were true or not, but at this time of night my only purchasing option is Wal-Mart, where they have over 24 varieties of wrestling magazines but not a single issue of Time.