When is a scoop not a scoop? When someone else reported it in a newspaper nearly a fortnight before you did. Back on March 23, the Richmond Times-Dispatch reported that 11 7-Eleven stores around the country were going to be turned into Kwik-E-Marts to help promote The Simpsons Movie (insert your favorite D’oh joke here, everyone else is.) Then yesterday, AICN printed an email from a reader giving the same info without acknowledging that newspapers have been reporting it for over a week. Boy, you just can’t trust anyone on the Internet these days… except for me, of course.

As far as the story itself goes, damn, I hope they do one here. Reportedly you’ll be able to buy Krusty-O’s, Buzz Cola, and Squishees. The chances are low I’ll see one anywhere but on television though, there are 4,700 7-Elevens nationwide, and this will only happen at 0.2% of them. Margaret Chabris, a spokeswoman for the retail chains parent company had a tremendous grasp of the obvious when she said “"We've done research, and research shows us that our customers like . . . movies.” I hope Margaret didn’t pay more than $5 for that research, because it’s not like splitting the atom or anything, it’s pretty much common sense.