It was bound to happen eventually. Ever big movie must have a viral component and now Fox has launched one for James Cameron’s Avatar. Head over to AVTR.com and you’ll be yelled at by the movie’s scarred, scarred Col. Quaritch, see amazing new concept art from the film, and pretend you’re being recruited into the AVTR program where you’ll be given an alien body and engage in interspecies romance and off planet environmentalism.

Or if you hate clicking, I’ve dropped a few pieces of wicked cool new concept art and a couple of new cranky Col. Quaritch images below.