Hollywood wants you all good and drunk. This weekend Beerfest hits theaters and then a few weeks later Artie Lange's Beer League will stumble around and throw up on the floor. Their promotional campaigns are like a competition to see who can come up with the lamest drunk gag.

For instance, I just got two emails in my inbox, almost simultaneously. The first touts the opportunity to win a trip to Oktoberfest, where you'll be able to eat and drink yourself into a sausage n' suds coma courtesy of Beerfest. For a chance to win, all you've got to do is text the word "fest" to 25430. The contest ends at midnight tonight. So start texting. First!

Right behind it came an email touting Beer League. No, they aren't giving you anything, but they are quite proud of the fact that the movie is sponsored by "Beer Goggles". Ok, it's just an incredibly lame skit, but if you're really drunk (which is kind of the point) it's probably frickin funny. I've posted it below. Do a few shots and enjoy.