What boy needs a dog when he can have a dragon? In hopes of being initiated into his Viking tribe and please his father, Hiccup Horrendous Haddock III (Jay Baruchel) sets out to subdue the most ferocious dragon. The problem is, the dragon Hiccup winds up face to face with is small, irritable and toothless. The dragon, which Hiccup dubs Toothless, eventually becomes a twisted version of man’s best friend and together they defy the Viking’s tradition of slaying dragons.

Is this a sweet poster or what? Substitute a real child and a puppy and you’d have a heart-melting ASPCA advertisement. Between the charming and compelling artwork and promising early buzz, expectations for How To Train Your Dragon are high. We’ll see if Hiccup can hack it when the film hits theaters on March 26th. Check out the brand new international poster courtesy of Empire Online.

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