The SXSW film festival kicks off in Austin at the end of this week and in addition to the usual fantastic slate of movies, panels, and heavy drinking on 6th street, this year will a very special, exclusive sneak peek.

Universal will be screening 20 minutes of BRÜNO, Sacha Baraon Cohen’s followup to Bruno, during the festival. BRÜNO, which hits theaters in full on July of this year, takes the formula of Borat and applies it to Cohen’s gay fashionista character. It should be hilarious.

The sneak peek happens on Sunday, March 15th at the Alamo Drafthouse Lamar in Austin, Texas. It starts at 11:00 pm, and anyone get in, whether or not they have a SXSW badge. That should guarantee an over packed house. If you want to get in, better line up early.