There's really only one way to advertise the Ryan Reynolds thriller Buried, and that's because there's really only one image in the film: Reynolds, in a coffin, looking totally freaked out. It says a lot about the talent of director Rodrigo Cortes that we crafted such a satisfying and tense film out of something so basic, and a lot for the Lionsgate marketing team that, in the first teaser poster for the film, they've done basically the same thing.

How do you get across the idea that a guy is buried six feet under ground for the length of your film? Show exactly that on the poster. Check out the debut teaser poster below, and click it for a high-res version. Hopefully this is just the first of many good things to come as Lionsgate sells this film to the public.