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Can The Dark Knight Truly Top Star Wars At The Box Office?

By Scott Gwin: 2008-08-14 00:21:35
Can The Dark Knight Truly Top Star Wars At The Box Office? The Dark Knight has turned the box office upside down, breaking all kinds of financial records and raking in more cash than any other movie in the last decade. I'm all for giving the movie its due in recognizing its fiscal achievements, but some of the accolades are getting a little out of control.

Sure, the sequel to the Batman franchise reboot is about to beat Star Wars for the second highest grossing film in US box office history. But that's comparing Dark Knight's 2008 dollars with Star Wars' 1977 dollars. If you put the two movies on a level playing field, Batman doesn't look nearly so incredible.

In fact, if you look at average ticket prices for the year a movie was released and use that to figure how many people actually went to see the movie, The Dark Knight doesn't even break into the top ten. For that matter it doesn't even score in the top forty.

Box Office Mojo has a way with numbers, and one clever function they offer is movie money adjusted for inflation. After all, bread used to be twenty-five cents a loaf, a jug of milk was even less and once upon a time you could get gasoline for less than a dollar a gallon. Movie tickets weren't always $9 a pop, so converting the cash value of the average ticket price in the year a movie was released to the cash value of today's average price of admission gives a much better idea of how well movies did compared to each other.

Adjusted numbers really amount to figuring out how many people actually saw a movie. The Dark Knight may end up making $500 million before it's all done, but more people saw Star Wars in theaters... way more people. It's nice to talk about all the cash The Dark Knight is making, but in the big picture of actual movie popularity it's really not all that amazing.

Take Ghostbusters for example. It only made $238 million when it hit theaters back in 1984. Of course, in 1984 the average ticket price was $3.36, a distant memory from today's average of $7. Converting Ghostbusters' haul to 2008 cash brings it to over $500 million, a total that The Dark Knight will struggle to beat. The real eye opener? Ghostbusters is only #30 on Box Office Mojo's list of highest grossing adjusted totals films.

Where does The Dark Knight fall on this oh-so-humbling chart? As of moment this story was written, it resides at #46, comfortably nestled between Bambi ($451 million, adjusted) and Blazing Saddles ($447 million, adjusted). Other movies that Batman has yet to beat (and never will) include Fantasia ($587 million, adjusted), Mary Poppins ($553 million, adjusted), Dr. Zhivago ($878 million, adjusted) and 101 Dalmations ($707 million, adjusted).

How does the caped crusader stand up to Star Wars on the even playing field? Not even close. The original 1977 release, when adjusted, amounts to $840 million. Add in what it made in re-relase several years ago and the total crosses past the billion dollar mark. In case you were wondering what the highest grossing film of all time would be in 2008 dollars, the award goes to Gone With The Wind. If it were released today, and the same number of people bought tickets that did back in 1939, it would gross over $1.4 BILLION. Your records, Mr. Wayne? Frankly, my dear, Scarlet doesn't give a damn.


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  • Considering that The Dark Knight has to stuggle in an age where home theater systems rival movie theaters, high ticket prices & internet piracy, the fact that it has still managed to drag people out of their homes to go to the theater, multiple times, as well as stay at the top of the box office for 4 weeks straight, is an accomplishment. In this day, to say that isn't impressive is just idiotic.

    And cross-comparing different films from different periods is really just pointless. I don't care by inflation which film made more money or sold more tickets. There are simply too many things to factor in to know for sure.

    If we could get all these films on their own terms, without bias or nostalgia, to show at the same time in theates & see which one is the greater success with audiences, then comparing their box office intake wouldn't be so dumb.

    But just for the hell of it: if Star Wars were to be released today as a new film without the giant fanbase & such, do you really think it would pull in $840 million, even with all of the factors that TDK has to deal with? What about the same for Gone With the Wind & $1.4 billion?

    And honestly, I just find this article kind of pointless when you consider all the factors involved. Really, this is the kind of writing I would expect from rabid Star Wars geeks on IMDb who get sick to their stomachs of the thought of another film beating their precious. This argument is seriously a last resort if I ever saw one.
  • Scott:

    I can agree with that. I'm sure there are plenty of other arguements that would give GWTW more of an edge though, but for the most part I agree. My main point was just that you can't look at the numbers (adjusted for inflation or not) alone to determine which film was more successful overall (which I'm sure will always will be GWTW; but by how much is the gray-er area).
  • Dave:

    I don't think you can cross compare them in each other's times. Granted GWTW wouldn't do as well today, but I doubt TDK would fare well in 1939 either. You can only look at them in their own contexts and use the adjusted dollar figures to get a sense of how many people actually went to see it.

    By the dollars, nearly 3 times as many people went to see GWTW as have gone to see TDK. The only solid argument I see that gives GWTW an edge is the fact that these days people will see a movie once at the theater and then wait for it on DVD where as people in 1939 might be tempted towards multiple viewings since they only had the theater to see it.
  • I agree. Based on today's dollars, TDK does not compete. I know I am probably a minority, but I didn't think TDK was that spectacular. I preferred Jack Nicholson's joker and would have like to have seen more Batman in action. Before anyone has a fit, I'm not saying the movie wasn't good, it just wasn't THAT good.

    I believe, if Heath Ledger hadn't died, the movie would not have done this well at the box office.

    By the way, I am a Batman fan.
  • Scott:

    True, but like Eternal Knight mentioned earlier, if GWTW came out at this day and age, I doubt it would make anything remotely close to 1.4 billion. So with the thousands of factors out there, I think it's safe to say that it's near impossible to compare a movie from back then to a movie now when it comes to absolulte success. Let's all just take off our clothes and have a party.
  • Knight Fan:

    You have to finish looking at the whole side of that coin! Yes, movies were less expensive, but they were also more of a luxury in a sense. There were fewer theaters and with a running time of four hours the movie wouldn't have had more than a couple of screenings a day in each theater.

    And of course they weren't the only form of entertainment. It was 1939, not the stone age. :)

    I don't feel a huge need to give The Dark Knight any more credit than it's already getting. Has it done well at the box office? Sure. Is it something really spectacular? Not really. In fact, when you look at them evenly it's just barely keeping on par with a lot of other movies that have performed well in the last ten years. Honestly it hasn't really achieved anything that dozens of movies haven't already before. It's big claim to fame right now is breaking records, but those aren't bound to last long when prices keep going up the way they have. It just takes a good movie with a lot of hype and The Dark Knight fits the bill.
  • This article is EXACTLY right. You can argue that any movie on the list wouldn't make as much money today if it were released, but movies reflect the time in which they were made. GWTW is the winner. I'm a Star Wars fan and I don't like seeing it at #2, but oh well.

    Thinks about it like this. If you made a movie and and set the ticket price at $1,000,000 and somehow you got 700 millionaires to buy a ticket, you would have the top grossing film of all time...but it wouldn't quite be fair now would it?

    Dark Knight is great film but be realistic about it.
  • Of Course, you raise a fair point.
    But let us look at the other side of the coin as well.
    The days you are talking about, movies were the only form of entertainment. There was no plethora of channels on the telly, no playstations or x-boxes to keep you entertained, no HDTVs with Blu Ray and HD-DVD, no affordable 5.1 premium audio(heck even theaters didn't have those)...
    And yes, the ticket prices aren't cheap anymore.. Which makes this an extraordinary achievement, to be able to draw crowds, packed houses, for 4 straight weeks.
    So please, give a little credit where its due.
    PS: I haven't yet mentioned the piracy that films have to contend with today.
  • All things being equal, would GWTW make that money today if released for the first time in our current technological and fiscal market? Of course not.
  • Right, because being in the top fifty all-time adjusted box office within four weeks of release is a "humbling" statistic.

    And when the movie crosses $500 million it will be in the top THIRTY, and Batman will still be climbing. But that probably won't impress you, either.

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