Christopher Nolan's 4 Bold Predictions For The Future Of Cinema
Small, Unusual Films Are In DangerIf audiences, in the near future, can vote on what they want shown in the theater, then smaller films that need time to develop an audience – a word-of-mouth hit, like Jon Favreau’s Chef, for example – have even smaller chances of securing sustained theatrical runs. Nolan explains, "New approaches need time to gather support from audiences. Smaller, more unusual films would be shut out. Innovation would shift entirely to home-based entertainment, with the remaining theaters serving exclusively as gathering places for fan-based or branded-event titles."
You can almost see this shift in place already. Smaller distribution arms opt for Video-On-Demand to get their anticipated, groundbreaking movies in the hands of proper consumers. Snowpiercer just course-corrected its own release strategy, probably because it couldn’t find theater space next to four houses all showing Michael Bay’s latest Transformers movie. Still, Nolan argues that the industry can’t abolish the theatrical experience altogether, because it always will be a significant part of the moviemaking process: The act of sharing it with a crowd. "The theatrical window is to the movie business what live concerts are to the music business—and no one goes to a concert to be played an MP3 on a bare stage."
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