Sam Raimi’s Drag Me To Hell will debut in a rough format this coming week at SXSW and so he’s unleashed the first official trailer for his movie. It’s not quite as over the top fantastic as some of the other footage we’ve seen (I still can't get that Comic Con clip out of my head), but it’s Raimi and it’s still pretty good.

The plot is pretty simple. An unsuspecting young woman (Alison Lohman) becomes the recipient of a supernatural curse cast upon her by a gypsy who was defied and humiliated by others. There’s a brutal battle involving a stapler and then the gypsy tries to send her straight to hell.

Watch the first trailer for Drag Me To Hell below, or in high-res over at Yahoo.